|  |  |  | | | | | SearchCap: Daily Search Engine News Recap | | | | | | | | | | | | | | | | | | | Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: - Google’s 12 Sitelink Experiment Returns
Google is once again testing — or continuing to test — a jumbo-sized search result that displays a whopping 12 sitelinks below the main/top search result. Here’s one example of how it looks: That’s an image posted yesterday by Seer Interactive, where their blog post has additional screenshots showing 12 sitelinks for queries such as [...] - Google’s Self-Driving Car, Manually Driven, In Fender-Bender Near Company HQ
That image appears to be the first crash involving one of Google’s self-driving cars. (The one on the right with the gear on top.) According to Jalopnik, it happened earlier this week near Google’s headquarters in Mountain View, Calif. Jalopnik speculates that Google’s Toyota Prius rear-ended another Prius. A Google spokesperson told Business Insider that [...] - Video: The “Brains, Brawn & Look” Of Google Search Speak Together For First Time
On Wednesday, I moderated a special panel at the Churchill Club involving the Googlers who oversee Google’s search algorithm, its search features and its spam fighting efforts. We covered a wide-range of search issues, and a video of the talk is now available. Three Kings Of Search In my opening to the session, I joked [...] - Making Sense Of Multi-Click Data
Click path reports can be very useful tools in understanding how customers behave. For instance, they can tell you how much time consumers spend research before they buy a product. They can also tell you if there are certain keywords that help other keywords convert, e.g. assisting keywords. Finally, when coupled with attribution, they can [...] - How To Master Paid Search Bidding
One of the biggest concerns in paid search is how much to bid for each of your keywords. It’s certainly a major part of a successful SEM campaign if you can crack this puzzle, you’re probably going to do pretty well in this business. It’s easier said than done, right? It’s almost like trying to [...] - Interview With Louis Rosenfeld, Author Of Search Analytics – Part 2
Part 2 of a two-part interview with information architect and author Louis Rosenfeld about search analytics that can (and should) be used for optimizing your website. - Google Apparently Experiments With Capitalization Changes In AdWords
Some AdWords advertisers may find their ads appearing with capitalization that differs from what was approved in their AdWords account, as Google apparently tests capitalization variations to see how it affects click-through rates. One Search Engine Land reader, Nilaye Thakrar, search engine marketing manager at Canada’s Workopolis, sent us an example. Some words that had [...] - Bing Maps The Mall
Today Bing added 400 shopping mall maps as part of a larger “venue maps” (indoor mapping) effort. A minor but useful addition to Bing Maps (especially if the initiative expands), users can now zoom in on any of the included malls and see the stores and related details for the various tenant retailers. This is [...] - Google News Brings Editor’s Picks To Home Page
More than a year after the experiment began, Google News has brought Editor’s Picks to the home page of its US site– marking the first real human-curated content on what Google has proudly said was always a completely algorithmic way of presenting news. It could also be seen as something of an olive branch toward [...] Search News From Around The Web: Applications & Portal Features Business Issues Link Building Local, Maps & Mobile Other Items Paid Search & Contextual Searching SEM Industry SEO & SEM Social Media Web Analytics Recent Hot Items From Sphinn, Our Social News Sharing Site: 
 | | | | | | | | | | | | | | | | | | | | | | | | | Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: - Report: Android Now 40 Percent Of Smartphone Market
According to the latest comScore data, Android handsets now constitute 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset maker, also had the greatest overall share of mobile users. Extrapolating from a survey base of 30,000 US mobile [...] - Google’s Patent Screed Emerges As PR Blunder
Google’s mostly ill-conceived patent screed from yesterday has opened the floodgates of discussion about Google’s (Android’s) vulnerability to third party patents owned by Microsoft, Oracle and Apple. Among the throng of comments and opinions about the episode are a few Google sympathizers, such as Forbes blogger Tim Lee who believes Google should advocate for the [...] - How Retailers Can Improve Product Visibility Using Structured Markup
How many times have you heard this before? "If you sell products online, you can have the best-designed ecommerce site on the planet, but you won't break any sales records if your customers can't find you in the SERPs." While it's an age-old saw that you need to make your content findable, a huge percentage of [...] - A Step By Step Guide To Effective Online Article Marketing – Part II
Effective article marketing is not about submitting articles to article submission sites. Effective article marketing is about writing quality articles that are useful or interesting to your market, using some on your own website and getting some published on other related websites. Previously in A Step By Step Guide To Effective Online Article Marketing, I covered [...] - Google’s Spam Report Page Gets “Biggest Refresh” In Years
Google has completely redone the spam report form inside of Google Webmaster Tools, and in announcing it on Twitter tonight, Matt Cutts called it “the biggest refresh of our spam report form in, oh, say 10 years.” If you’re logged in to Webmaster Tools, the new spam report page is accessible at www.google.com/webmasters/tools/spamreport?pli=1. And calling [...] - Google Lashes Out Against Apple, Microsoft Patent “Conspiracy”
Google’s Chief Legal Officer David Drummond has lashed out at rivals Apple, Microsoft, Oracle and unnamed others for waging what he says is “a hostile, organized campaign against Android,” using “bogus patents.” Drummond asserts that Google’s rivals have joined together in an “anti-competitive” cabal of sorts that uses patent law almost as a pretext to [...] Search News From Around The Web: Applications & Portal Features Local, Maps & Mobile Link Building Searching SEO & SEM Social Media Video, Music & Image Search Recent Hot Items From Sphinn, Our Social News Sharing Site: 
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